Customer needs change over time and it is critical for every business to gain an insight into the behavior of its customers and modify business operations to make sure that customers are served in the best possible way. It is an undeniable fact that the better you understand your customers, the more responsive you can be to their needs so the better the relationship; the easier it is to conduct business.

Hence, CRM is important in running a successful business since it plays an important role in building a long- term relationship with the customers.